In our modern world, the ability to speak foreign languages has
become the main asset
for any individual. It not only opens the door to
different cultures and international diversity but also makes
the person
a global citizen. When Kevin Chen went to Shanghai to learn Mandarin
Chinese, he had the vision
to make language learning a social
experience. Hence, italki was founded in 2007. italki, an online
language
learning platform has been premier in the space of online
language learning. It aims to connect learners and
teachers via chat so
that students can get 1-on-1 tutoring, while teachers can earn money as
freelancers. In
this blog, we have covered insights on the timeline of
italki, its business and revenue model along with its key
features.
Timeline of italki
As mentioned above, italki was founded in 2007. In 2008, it
began as a
marketplace. However, the idea was met with skepticism. The concept
proved to be ideal, as, in
2012, italki expanded through angel
financing. In 2016, italki rebranded and relaunched its app and site.
Moreover, with continued growth, italki completed its first acquisition
and acquired a Spain-based company,
Lingbe.
italki's Offering - Adaptive learning to Meet User Needs
The popularity of italki is primarily due to its offering that can be roughly divided
into three primary sections:
Free informal tutoring- This means that teachers are not
required to prepare for formal tutoring sessions. They are
native-speaking community tutors.
One-to-one paid professional
learning- You will be able to develop your vocabulary and prepare
yourself for job interviews with tutors who have industry experience.
Social
learning-
You will be able to enhance your fluency and speak
confidently about the topics that you are learning
via conversation.
Apart from that, italki also has professional teachers and community
tutors. Let's understand the difference between them.
Professional Teachers
Community Tutors
Certified professionals that are experts in teaching languages.
Are native or
advanced speakers.
Are
perfect for advanced topics and test preparation.
They are helpful for informal
practice and conversation exchange.
Note: Professional teachers will have to provide
evidence of a corresponding
academic career to italki. In addition,
community tutors and professional teachers can decide the schedule,
lesson pricing, learning methodology, and more.
Business Model of Online Tutoring Platform italki
Italki is
known for the vast languages it offers, for imparting
learning experiences to students, and for rewarding
subject-matter
experts for their services on the platform. Hence, it acts as a facilitator that
allows searching a massive database of teachers and practice
partners in numerous languages like English,
Spanish, French, Mandarin,
and more.
Although the platform is free, it can clearly be described
as
multi-sided. This means that once a user is registered, two roles can be
taken over: the role of a
learner, and the role of a tutor.
Each of which will even be assigned separate profiles.
Once learners
are clear about what they are looking for in a class, they can begin to
look for the right
teacher themselves.
With teachers, you get to see their qualifications, read reviews from
other
students, and then make a choice. After an italki teacher has
been chosen, you as a learner can book a trial
lesson. Additionally, you
can look at the teacher's calendar and select a time (or times) you
want to
take a lesson.
Then a booking request is submitted and the teacher has a time limit
to approve or
deny the request. If approved, then as per schedule, you
can connect with the tutor via video chat. Credits
are then taken out
from your wallet on italki and are held in the form of escrow until a
lesson is
completed. If there is a missed lesson or dispute, then the
credits are released back to the learner.
The 3 Steps - How italki Works?
Choose your italki teacher
Book your trial lesson
Connect with your tutor via video chat
How Does italki Earn Money?
italki's main source of revenue is the
commission it charges on the
earnings of the tutor. While creating a profile, applying to become a
teacher, setting calendar availability, and courses are completely free.
But when a lesson or a
package is completed, italki charges a 15%
commission fee based on the listed lesson price by the
teacher. Here it
is important to note that italki:
Does not take a commission fee
for trial lessons
Does not charge any commission or fee for withdrawing italki credits
(except express withdrawal).
The commission figure is rounded up
How
Much Do Lessons on italki Cost?
Italki helps individuals learn foreign
languages and intends to
become a leading platform for online acquisition by using Web 2.0
concepts
to provide users with a complete language learning tool. As
mentioned above, on italki, teachers set
their prices, but lessons
usually cost between $10 and $30 per hour. Depending on the teacher and
the expertise, a lesson can also cost as much as $80.
What Makes italki a Popular Online
Language Learning Platform?
italki is not only a great place to take
language lessons but also
eases you into the process by encouraging conversations with native and
fluent speakers. Mentioned below are the classic features offered by
this online tutoring platform
italki.
Usability And Accessibility
The platform
is simple to use, as there are step-by-step
instructions. Furthermore, the platform provides easy access
to users as
they can take lessons at any time from anywhere. The platform also
supports screen
sharing which lets you share your screen with the
teacher. It works on a mobile app, Chrome, and Firefox
browsers and you
can also share files and documents. Italki also tracks all system
records in the
event of any dispute so that problems can be easily
resolved.
Finding a Language Tutor
A few online language learning platforms have out-of-date search
features that
can make it hard for learners to find a good tutor. But
italki incorporates easy search and filter
options so that tutors that
best suit your requirements can be found. The tutors can be filtered by:
The place they belong
Languages they speak
Price of their lesson
Their availability
Categories such as (kids, test prep, business, and so on)
Native speaker or not
Professional teacher vs community teacher
Feedback
The quality of tutors can vary on the platform. So it is vital to
go
through reviews from past students. This can broaden your perspective
about the teaching style of
a tutor, how they interact during classes,
and even check if there are no network lags.
Community Focus
italki is a great online tutoring and community platform.
It offers:
Forum- As a learner, you can join a discussion on a chosen
topic.
Language Partner- It encourages users to interact with people who
are learning the same language and to learn together.
Questions and
Answers- You can ask questions and contribute by answering other people's questions.
Notebook–
You can write in the target language for practice. If a native
speaker
sees it, then they can correct it and can also help others practice in
their native
language.
Help and Support
The platform offers
an impeccable help and support system where you
can submit support ticket requests or find chatbot
support on the
website. The website also has a broad online knowledge base with helpful
articles and
FAQs.
Moreover, there is a ‘Connections Problems' link that can be used if
you are
experiencing a connection problem with italki classroom. Also,
before a lesson, the teacher will send
you a reminder email. Hence,
italki customer complaints are promptly dealt with.
Launching
an Online Language Learning Platform like italki
italki is a great online
language learning platform where students
can learn via skillfully tailored lessons. So if you are an
entrepreneur
who is looking to make an online language learning platform like
italki, this is the
right time. Yo!Coach, our in-house product is built
specifically to meet the needs of an online language
learning business.
Integrated with an array of exemplary features, Yo!Coach helps
entrepreneurs to launch their language learning business with ease. It
is a versatile software where
tutors or teachers can register to deliver
one-to-one or group online sessions to learners. The main
advantages of
this platform are:
1 year of free technical support
Multiple support channels
Completely customizable
Free installation
Fully responsive
Summary
Johann
Wolfgang von Goethe once quoted "Those who know nothing of
foreign languages know nothing of their
own." Regardless of where you
live, and which language you would like to learn, taking language
learning classes on a platform like italki will be extremely beneficial.
So if you are an
entrepreneur who is looking to build a language
learning platform like italki, contact us now.
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